John Matthews (a strategist and writer): "The Greens need a brand that is less about trees and more about people. In the absence of any sense of moral certitude from Labor the Greens brand ought to do justice to their policies and reflect their vision for a just, equitable, diverse and sustainable society. A brand that sounds like dangerous socialism to [Australian radio shock jock] Alan Jones could sound an awful lot like common sense to a lot of people.'



